A hotel in west London need not be out of reach thanks to Z Hotels at Gloucester Place, whose designer postcode is not accompanied by a designer pricetag
Z Hotels at Gloucester Place is an unusual hotel – or should that be hotels? Although it has one common reception, it comprises five individual townhouses, two of them several doors apart from the others, so each is self-contained. Inside, it combines the sharp, stylish interiors of an urban hotel with the welcoming atmosphere of a home. In fact, it is like going to a very smart house where you don’t know the host or guests, and where they greet you daily with complimentary cheese and wine. Another difference is the starting price – £85 a night is a knockdown bargain for this area of central London. Rooms are compact but come with free WiFi, 48-inch TV (free sport channels included) and modern bathroom. Despite the low price, this is anything but a budget hotel, as the savvy business and media clientele shows. I’d stay again in a heartbeat.
500 metres from Baker Street, Marble Arch and Edgware Road station, 5 minutes by taxi to Bond St
Metropolitan, Central, District, Bakerloo underground lines
Barclays Cycle Hire docking stations on Crawford St and George Place Mews
Heathrow airport via underground to Kings Cross St Pancras and then Piccadilly line to terminals 1-5
View the Z Hotels Gloucester Place gallery (click to enlarge)
Z Hotels have properties in Soho, Shoreditch, the City, Victoria, Piccadilly as well as hotels in Liverpool and Glasgow, with a Bath property expected to open in 2018.
Traveller: Robert Lloyd Griffiths