Business development expert Scott Keyser offers an essential how-to guide for senior executives, entrepreneurs and companies of all sizes who are hoping to raise their win-rates. Having worked with a series of leading businesses, including Ernst & Young (now EY), where he helped double the tender win-rate, Keyser offers tips, tools and techniques on how to consistently prepare and deliver successful bids, tenders and proposals.
What’s right? The book is great for both the industry newcomer and those more experienced in the field. Keyser clearly splits the book into his seven principles, making it an easy read.
How can this book help my company? Every company has to compete for new business and contract awards are often based on marginal differences between bidders. This book helps business leaders to widen those margins and shorten the odds of winning.
Verdict Keyser uses real-life examples proven on hundreds of bids and tenders, meaning this set of ideas has the pedigree to save many businesses from coming second.