Communication breakdown?


Sir Richard Branson said communication is “the thing humans forgot when we invented words”. His quip takes on resonance with a new study by the Economist Intelligence Unit which finds firms failing to capitalise on investments to enhance innovation because of misgivings about working with overseas colleagues.

The study, sponsored by EF Education First, found four out of five firms don’t invest in communication skills despite knowing it would boost innovation.

It also reveals a responsibility void: 75 per cent of civil servants say the onus is not on them to fill the creativity gap, but only 55 per cent of executives accept responsibility for providing training to encourage innovation.

About author

Christian Koch

Christian Koch

Alongside his work for Director, Christian has written features for the Evening Standard, The Guardian, Sunday Times Style, The Independent, Q, Cosmopolitan, Stylist, ShortList and Glamour in an eclectic career which has seen him interview everybody from Mariah Carey to Michael Douglas through to Richard Branson with newspaper assignments including reporting on the Japanese tsunami and living with an Italian cult.

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