Hereford-based Chase Distillery clinches distribution deal in vodka’s home nation
“Selling ice to Eskimos” has long been deemed the last word in canny selling. Now Herefordshire-based Chase Distillery has pulled off a similar feat, with a deal to sell its potato vodka in Russia.
The Hereford based company, which in 2008 became the first start-up vodka and gin distillery in 200 years, will supply bars and other outlets across the nation shops nationwide. Despite annual per capita consumption of vodka coming in at over 15.5 litres, Russian citizens have traditionally spurned European vodkas because locally-made ones are usually far cheaper.
“Russia was never a target market since we started distilling in 2008, but I was thrilled and delighted when an email came in from our Russian importer to take on the range,” founder of Chase Distillery William Chase said. “Potato vodka is more familiar in Poland, so it was a real testament that they chose Chase for the taste and pedigree. The trade trips to Russia over the years have been tough, knocking on locked doors, but it paid off and the potential now is phenomenal,” he added.
Pavel Busygin, director of Chase’s Russian importer Rusalca, was equally excited about the deal. “You might think that selling a vodka from the UK to Russia is like selling sand in the desert, but it’s not. Chase has a very interesting angle, being a single estate vodka, which is different and attracts attention.
Chase expects to grow 60 per cent this year, and to hit £6.5m in turnover.