Patek Philippe, London

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Anyone pondering how the high street can still compete in an era of impersonal online buying should take a stroll down London’s prestigious New Bond Street and step through the security doors of Patek Philippe’s recently refurbished salon.

The revered watch brand proves that bricks-and-mortar retail is very much alive and, er, ticking – displaying its wares in a beautiful Art Deco-inspired space created by French designer Reda Amalou.

The best feature, however, is in the basement, where – as Director discovered on a tour with Patek’s UK MD Mark Hearn – visitors can witness master watchmakers going through the painstaking process of assembling these intricate precision instruments.

If you’re even half as impressed as we were, consider going along to the Patek Philippe Watch Art Grand Exhibition London 2015, from 27 May to 7 June at the Saatchi Gallery, London.

With 400 exceptional timepieces on display, the exhibition will showcase the Geneva watch giant’s illustrious 175-year history. Chris Maxwell

patek.com

About author

Chris Maxwell

Chris Maxwell

Director’s editor spent nine years interviewing TV and film stars for Sky before joining the IoD in 2011 and turning the microphone on Britain’s business leaders. Since then he’s grilled everyone from Boris to Branson and, away from work, maintains an unhealthy obsession with lower league football.

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