Geeta Sidhu-Robb, founder of Nosh Detox, on her recharge rituals

An illustration of Geeta Sidhu-Robb, founder of Nosh Detox

Geeta Sidhu-Robb, the CEO and founder of Nosh Detox, a home detoxification and weight-loss delivery service, talks vitamin drips, inspiring books and volunteering in a Kenyan orphanage at Christmas

I used to travel so much for work I got to know the crew. I would fly to Los Angeles and stay the same amount of time there as the flight attendants. It was really brutal and painful and I just thought: ‘This is stupid; you’re going to die’. When the kids got bigger I was able to take a bit more time off.

When I have a problem, I meditate. As a single parent to small children I never had the luxury of wandering away to a physical place so I had to learn to escape in my head.

My ultimate brain food is a multivitamin drip. I first had one at a client’s in LA and I liked it so much I set up my company. I don’t like needles so it’s slightly petrifying but the results far outweigh any detriments; they clear up jet lag and make your brain work better. People come to me with brain fog and I think: ‘You just need a drip.’

You need exercise in your life. I do cardio and weightlifting but I can’t go to the gym and do it – I just feel intimidated. But you have to get your brain to the stage where you realise how necessary it is. Once you do there’s no going back. 

My father told me that I could do anything. We’re immigrants and my father went out as a young man and created a business and a lifestyle for himself and his family under what were then the most appalling conditions. I saw that doing anything was possible and I’ve always thought I could do anything as a result.

Books are the most inspiring things in the world. I always have at least two books on the go. One is usually a self-help book, and the other is my mental candyfloss – absolutely embarrassing romance or vampire novels. It’s my deep dark secret and it allows my brain to switch off completely.

My best idea came from reading The Soul of Money by Lynne Twist. It made me consciously ask myself: what is the point in making money? So I have signed up with the MicroLoan Foundation that helps women where I grew up [in Africa] to set up their own business. That’s a good reason to make money.

I made my son spend Christmas volunteering in a Kenyan orphanage. My daughters were away visiting their father in Switzerland and my son just wouldn’t stop whining. So I thought, let’s find out what it’s like to really not have a lot. And it was fantastic; we fed the kids, we played football and sang with them, and I think it really did change my son’s outlook.

I avoid drama like the plague. My son was very ill when he was younger and we spent two years in hospital. It cured me of drama and sweating the small stuff. My daughter says she wasn’t taught to be deep, because I say: ‘Are you dying? No? We’re all well then.’

Nosh Detox: Useful links

About author

Hannah Gresty

Hannah Gresty

Until she left the magazine in August 2019, Hannah Gresty was the assistant editor of Director. She previously worked on a local news website and at a fashion PR company before joining the Director team as editorial assistant in 2016.

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