Director magazine editor Lysanne Currie previews the brand new October edition, featuring an exclusive interview with Mike Adams, CEO of Purple…
Four years ago Susan Cain published Quiet: The Power of Introverts in a World That Can’t Stop Talking. It took seven years to write and, rightly, became an international bestseller. Cain shatters misconceptions about introverts (who comprise between a third and a half of the global population) and demonstrates just how deep and disturbing the notion that only extroverts – the charismatic charmers, the show-offs, the salesmen – matter in our world, especially the world of business. She argues that we all, for the good of our society, need to delve deeper to find the talent that may be residing in those who are quieter, less happy in a crowd and not great public speakers. It’s a fascinating book and it resonated this month as ‘changing your filter’ is a thread that runs through this issue. (Watch her TED talk here.)
Founder of US business bible Fast Company, Bill Taylor, argues that all leaders need to go back to the drawing board and redefine success in order to grow and uses the example of how WD-40, every DIY-er’s favourite, went from stagnant to fast growth by doing exactly that (p21). Closer to home we travelled to Northamptonshire to meet Jean-Claude Pierre, chief executive of chemicals group Scott Bader, a company with a unique employee-owned structure and Quaker values (p42). Legendary perfume entrepreneur Jo Malone tells us (p46) how her “different way of learning” wasn’t recognised at school (hence leaving with no qualifications) and Ian Sandison, chair of Cambridge BID, explains how valuing material things less has helped him be better in his role (p90).
Finally our inspirational cover star Mike Adams is on a mission for business to change the way it views disability. But he isn’t coming from a CSR angle – instead he argues that the purple pound is one that business should target and also that the 79 per cent of disabled people who are unemployed could help fill the UK’s talent gap. Read our interview here.
I hope the issue gives food for thought.
Have a great month
Purple CEO Mike Adams, Jo Malone and more – inside the new issue!