Keith Jackson, managing director, JRI Orthopaedics

Keith Jackson receives his Director of the Year Award

Every day during the Christmas holidays we are profiling the winners of the recent Director of the Year Awards. Keith Jackson, managing director, JRI Orthopaedics, won the Mid-Market Company award

As managing director of JRI Orthopaedics, a British manufacturer and distributor of orthopaedic implants and surgical instruments, Keith Jackson has steered the business to success over the last 13 years through a strategy of innovation, culture building and expansion. Here, he discusses leadership and coping with business challenges…

How has your leadership style changed since you first held a senior position? I used to be a demanding pace-setter, expecting others to keep up. I have since learnt to invest more time coaching and developing others and creating the environment for them to perform and take the initiative.

How are you feeling about Brexit? My concern is around the pending and potential regulatory changes driven by the UK’s departure from the EU.

How do you think business will change in the year ahead? The biggest challenge will be the competition for talent: attraction, retention and enhancing performance. Business owners need to be innovative in the ways they communicate with employees and customers.

How do you problem solve? Involve others – diversity of thinking really helps a lot.

What advice would you give to less experienced business leaders about navigating stormy waters? Seek counsel from others with more experience and focus on the destination, not the waves.

What’s been your scariest moment? Defending the company against a potentially very expensive legal case. I remained calm in the face of an aggressive barrister and the facts won the case for us.

How do you relax and recharge? I enjoy skiing, karate and live music – and a good Italian red wine.

Keith Jackson

Keith Jackson holding a sign that reads winner

is a member of IoD South Yorkshire

About author

Hannah Baker

Hannah Baker

Hannah Baker is deputy editor at Think Publishing. Previously she worked as a features writer and sub-editor for Director magazine

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