Apple 40th anniversary

Apple founder Steve Jobs holding a computer monitor

Apple turns 40 on 1 April. The iconic brand is now the world’s most valuable company  – and forged, say its legendary founders, through an emphasis on teamwork

It has become a regular feature of April Fools’ Day – the emergence of at least one fictitious story relating to Apple. Last year Tesla Motors produced a parody of the Apple Watch, replacing the state-of-the-art timepiece with Big Ben, and in 2013, games website IGN came up with a spoof console called iPlay.

It is, however, genuinely true that Apple was launched on 1 April 1976. The choice of date was wholly intentional, with Apple’s founders – Steve Wozniak, Steve Jobs and Ronald Wayne – stating from the off their intention to do things differently.

This month marks the 40th anniversary of the company that set out with the mission statement: “To make a contribution to the world by making tools for the mind that advance humankind.”

Since then, Apple has unquestionably had a profound effect on how millions of people across the globe go about their daily lives. Jobs explained that one of the reasons behind the company’s enduring success is teamwork. “Great things in business are never done by one person, they’re done by a team of people,” he said.

The first Apple computer was also released in April 1976 at a retail price of $666.66 (Wozniak denied any devilish connotations). And since the company’s initial public offering, back in 1980, its share price has improved by 25,000 per cent – it is now rated as the world’s most valuable business with a market value of approximately £380bn.

Later this year, Apple is due to release the iPhone 7, which, as per usual, has been the subject of feverish speculation and will inevitably be one of the biggest product launches of 2016.

To mark its 30th anniversary back in 2006, Apple created a clip that reminded us of every product it had launched up until that point, and took us back to a time when experts thought millions of people would suffer from ‘iPod thumb’ – a condition caused by too much scrolling on handheld devices. A decade on and there’s no sign of rest for the digits of the company’s avid customers.

About author

Ryan Herman

Ryan Herman

Alongside his work for Director, Ryan has written for SportBusiness International, VICE Sports, Populous, Audi and Gallop Magazine and was previously editor of Sky Sports Magazine.

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