Jaideep Prabhu discusses his new book Innovation: How to do more with less

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James Sproule welcomed Cambridge university’s Jaideep Prabhu to the latest IoD Books for Breakfast event to discuss his new book Innovation: How to do more with less

The latest Books for Breakfast event for IoD members saw Jaideep Prabhu, a fellow at Cambridge Judge Business School, in conversation with the organisation’s chief economist, James Sproule. Prabhu spoke to a packed audience at 116 Pall Mall about how the nature of innovation had changed over recent decades.

In the book, which Prabhu co-authored with innovation and leadership strategist Navi Radjouwith, he argues that change has been driven by people learning to do more with less and each new generation acquiring more of the skills needed to harness and capitalise on new technologies.

During the conversation, he also highlighted the shift away from innovation being centred within the R&D departments of the world’s largest companies in developed countries, to being dispersed among small firms and start-ups worldwide. Prabu, who formerly served on the World Economic Forum’s Global Agenda Council on Design Innovation, suggested that firms and governments in developed countries now stand to gain a great deal by embracing the frugal innovation championed by their counterparts in emerging markets.

After the event, Sproule spoke to Prabhu exclusively for Director.co.uk.

Books for Breakfast is a regular entry in the IoD policy department’s calendar of events for members and non-members. Previous guest have included Judith Rodin, president of the Rockefeller Foundation, and renowned economist Diane Coyle. On 16 September, Sproule will be discussing the forces, causes and challenges shaking up the business world with The Economist’s management editor, Adrian Wooldridge, and his new book The Great Disruption. Book tickets to this free event.



About author

Jamie Kerr

Jamie Kerr

Jamie Kerr is parliamentary affairs officer at the Institute of Directors. Having joined the IoD in June 2014, he is responsible for assisting with policy development and parliamentary affairs. Jamie has an MA in politics from the University of Edinburgh.

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