Web traffic plummeted?

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Website traffic

Has your company’s website traffic plummeted in recent weeks? You might want to check that it’s optimised for mobile.

Last month, Google shook up its search algorithms to favour sites that are easily read on smartphones. Websites with small text or hyperlinks too close together, risk being demoted.

Fortunately the tech giant has provided a mobile-friendly test page to analyse your site’s usability. The EU and BBC homepages were among those that failed the test. We don’t like to blow our own trumpet, but when we tested the new-look director.co.uk site, Google branded us “awesome”. High-fives all round!

google.co.uk/webmasters/tools/mobile-friendly

About author

Richard Dunnett

Richard Dunnett

Richard Dunnett is an associate editor who writes about entrepreneurs, SMEs, FTSE 100 corporations, technology, manufacturing, media and sustainability.

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