5 tips for a winning pitch from a top angel investor

Paul Daniels angel investor pitching tips

Need investment for your start-up? The IoD Young Directors Forum will hold its fourth annual YDF Den event in London on 18 November, giving entrepreneurs the chance to pitch to a panel of well-known angels, including Paul Daniels (pictured), the vastly experienced chair of Involved Investors. Here’s his advice on how to get an investor on board with your venture:

1 Be natural

“Show your belief, passion and resolve. Give the investor a clear view of who you are and why you’re doing this.”

2 Know your market

“Show that you’re on top of every aspect, particularly the dynamics of the market, its evolution, new trends and likely future innovations.”

3 Demonstrate the unique selling point

“Be clear about your offering’s USP, its sustainability and any barriers you’ve built to ward off the competition. Explain your development strategy and new product plans. Be frank about the challenges and how you plan to overcome them. And outline your marketing strategy.“

4 Command trust

“Make it clear – and mean it – that you’ll be just as prudent with investors’ funds as you are with your own money. Don’t be flash; be careful.”

5 Be self-aware

“Show that you know your own strengths and weaknesses. Acknowledge that your abilities need to be complemented by the skills of others – even in a CEO or COO role, if necessary. Also reassure the investor that you would never hang on to power to the detriment of the venture.“

Paul Daniels will be offering further guidance in a warm-up event for YDF Den on 12 September. Click here for the details.

Click here for business growth advice from Dragons’ Den investor Deborah Meaden


About author

Chris Maxwell

Chris Maxwell

Director’s editor spent nine years interviewing TV and film stars for Sky before joining the IoD in 2011 and turning the microphone on Britain’s business leaders. Since then he’s grilled everyone from Boris to Branson and, away from work, maintains an unhealthy obsession with lower league football.

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