The way your employees drive has a massive impact on your bottom line – that was the loud and clear message this week, as Driving for Better Business declared McLaren Automotive its latest ‘Business Champion’.
“We have named McLaren Automotive as our latest Business Champion in recognition of all the work they’ve done in engaging staff to better manage work drivers and work vehicles,” said Simon Turner, campaign director of Driving For Better Business, at a ceremony held at McLaren’s Surrey headquarters on Monday.
“It has shown great results in reduced crashes and insurance claims. McLaren is renowned for optimising its performance in all areas of business growth, and Driving For Better Business is all about encouraging business excellence in the management of driving and vehicles.”
According to road safety charity IAM RoadSmart, 86 per cent of business fleets surveyed had at least one vehicle involved in a collision in the previous year. Research by AA Drivetech, meanwhile, found that a staggering 65 per cent of all company vehicles will be involved in a collision in the next 12 months.
“Driving for Better Business is a fantastic initiative with the clear goal of creating greater awareness on the part of employers of the role they can play in keeping their people safe when at the wheel either directly or indirectly for business purposes,” says Louise Gulliver, managing director at the IoD.
“As well as creating awareness of the fact that there is a direct correlation between safer driving and business productivity, the campaign is providing organisations with practical tools to make their staff safer, keep the general public safe, protect their reputation and make a positive impact on the bottom line.
“As a champion of business and good governance in the UK and beyond, the IoD supports the work of Driving for Better Business,” Gulliver continues.
“I was delighted to join them in recognising their latest champion, McLaren Automotive and the phenomenal work the company is doing to protect their staff who drive for business, at a directors’ briefing event hosted at their state of the art Technology Centre in Woking.”
The problem of work-related road safety is an ongoing one, according to Turner. “There’s a lot of reputational risk to a business when it comes to serious accidents, and we’re also going to start seeing more prosecutions of company directors,” he said.
“After a crash now, investigations are starting to highlight other individuals in organisations who might take some blame for poor work scheduling or bad management and so on.”
The Driving for Better Business Champion Certificate, signed by HRH Prince Michael of Kent, was presented by Mike Wilson of Highways England to Mike Flewitt, the chief executive officer of McLaren Automotive.
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