How adventure made Louise Nicolson a better leader

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Louise Nicolson, an IoD member, founder of an award-winning PR consultancy, and partner at Newgate Communications, explains why having a spirit of adventure is essential in business

Louise Nicolson embarked on her own adventure in 2000 when she moved to Scotland and started her consultancy. She would subsequently set up Bread PR and work with a host of high-profile clients including Sodexo, 3M, CHC Helicopter and Oil and Gas UK. In 2015, Bread won the award for Business Insider Scottish Employer of the Year in the best business environment category.

Last year, she sold Bread and returned to her home city of London to become a partner at Newgate Communications.

Nicolson explains: “Newgate is an integrated communications consultancy. We work with everything from small organisations and tech spinouts to FTSE 100 companies, offering strategic counsel, financial and corporate communications, branding and employee engagement.

“The biggest change has been the digital revolution. The channels you communicate through and the rise of the citizen journalist have created a different marketplace.

“I think it’s absolutely essential to have a spirit of adventure in business otherwise your business can’t grow, adapt, attract the best talent, engage with new audiences and move forward.  And that starts in the boardroom.”

We met on the day of the IoD’s Annual Dinner at the Lancaster London Hotel.

“I’ve been a member of the IoD for the best part of a decade. For me it’s about the network you build and the lessons you learn through training.

“When I joined I was running my own SME. Now I’ve joined a multinational communications network, but the IoD remains as relevant whatever the size of business you lead.”

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About author

Ryan Herman

Ryan Herman

Alongside his work for Director, Ryan has written for SportBusiness International, VICE Sports, Populous, Audi and Gallop Magazine and was previously editor of Sky Sports Magazine.

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