Creating Competitive Advantage by Kevin Uphill

Creating Competitive Advantage

Kevin Uphill, chairman of Avondale, considers the winning strategies of successful businesses in new book Creating Competitive Advantage – Director took a closer look… 

Until recently, having a competitive advantage over your rivals meant running an enticing customer loyalty scheme.

But today, when a small San Francisco car service can radically transform the global taxi industry in just five years, offering unique value is more important than ever.

It’s a theme Kevin Uphill, chairman of business sales specialist Avondale, examines in his third book. Success, he argues, is no longer down to talent, luck or a charismatic CEO.

Instead brave business decisions, tapping into the zeitgeist, having an innovative outlook and being able to anticipate trends through environmental scanning and data analysis are more effective business tools.

Using pertinent examples of competitive ingenuity throughout (such as Niki Lauda, whose micro-planning meant he was a more successful F1 driver than flashier James Hunt), Uphill is particularly strong at distilling why the likes of Gillette, easyJet and Dyson all prosper and Kodak failed, with plenty of take-home advice for younger companies too.

What the publisher says

The economic environment is global, highly sophisticated and in continuous fast flux. The challenge for business leaders, executives and strategists is to read and respond agilely to trends and underlying movements to stay ahead of dynamic market flow and change.

Creating Competitive Advantage sets out a compelling case for the business benefits of better market anticipation, and provides tools and approaches to develop a forward-looking strategy that will deliver these.

Through theory, case studies and practical insights, the book demonstrates how better analysis of market trends and scanning of the environment combined with business model change and confident leadership can gain and maintain competitive advantage.

With the right approach, game-changing strategy can be highly accessible for all business strategists and owners, rather than as today, the almost exclusive reserve of a few brave and instinctive entrepreneurs.

With tools, assessments and models to get more value out of the business data you already have and take your strategy to the next level through analytically-supported intuition, Creating Competitive Advantage gives business leaders and strategists the toolkit to move from a responsive mindset to a leading one.

About the author

Kevin Uphill has enjoyed a long and successful career as an entrepreneur, strategist and mergers and acquisitions advisor. He is founder and Chairman of Avondale Group a leading International Mergers & Acquisitions boutique founded in 1991.

In addition to its commercial business sales services, the practice has a growing strategy and mentoring division. Kevin is a respected speaker and thought leader on business strategy and journeys, mergers and acquisitions. He is the author of How to Buy and Sell a business for Wealth (Falconbury, 2001) and of Navigating The Rivers of Cash (Falconbury, 2015).

Click here for more on Creating Competitive Advantage 


New! Learn strategies for success with Kevin Uphill at the IoD Creating Competitive Advantage conference on 7 February 2017. Click here for tickets and information

About author

Christian Koch

Christian Koch

Alongside his work for Director, Christian has written features for the Evening Standard, The Guardian, Sunday Times Style, The Independent, Q, Cosmopolitan, Stylist, ShortList and Glamour in an eclectic career which has seen him interview everybody from Mariah Carey to Michael Douglas through to Richard Branson with newspaper assignments including reporting on the Japanese tsunami and living with an Italian cult.

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