How do leaders convince others to follow? Forget about being liked, say behaviourists. Persuasion is about understanding conditioned social triggers
Office Christmas parties fell victim to recession last year but firms are rekindling the seasonal spirit. Celebrations reward staff in tough times and make good business sense
Why businesses must balance the need for measuring output with keeping employees’ trust if they are to hit their goals
How does Steve Jobs innovate? Through the power of association. As Jobs himself says, “creativity is just connecting things”
Experts and entrepreneurs reveal how businesses can improve their approach to customer service
Can the new chairman of Liverpool FC, Martin Broughton, reward the fans’ fervour by kickstarting a new golden age on Merseyside?
Doing the unexpected is what creates competitive advantage, so why not extend this thinking to your PR strategies?
Recession plus redundancies equals risk for ill-prepared directors. But if you tick all the right boxes when you handle job losses you’ll avoid a costly day in court