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Author: William Higham

William Higham

William Higham

William Higham is the founder and CEO of consumer trends consultancy Next Big Thing.

  • Trends

    8 health and wellbeing trends that could boost your business

    Growing numbers of consumers are taking greater ownership of their health, which offers a potential tonic for businesses too

    William Higham
    30 April, 2019
    0
  • Pancake flipping robot – consumer trends to watch
    Trends

    10 consumer trends to watch

    Futurist Will Higham offers his pick of emerging sociocultural developments that could present a commercial opportunity for businesses this year

    William Higham
    19 February, 2019
    0
  • Teslasuit virtual reality experience
    Trends

    The innovations set to disrupt and enhance your sector

    From mind-controlled cars to perma-charged batteries, innovations in development today are poised to enhance, disrupt and even spawn whole new industries, writes futurist Will Higham

    William Higham
    30 October, 2018
    0
  • Jack Dorsey Twitter chief
    Trends

    10 innovative ways to attract top talent

    Tomorrow’s best employees will be putting self-determination and community before office gimmicks, writes futurist Will Higham

    William Higham
    3 September, 2018
    0
  • Adidas' 3D printing technology
    Trends

    10 ideas to keep retailers one step ahead

    Discover the innovative retailers who are finding new ways to win and retain custom

    William Higham
    14 June, 2018
    0
  • An international video-gaming tournament hosted by Seattle’s KeyArena – Key trends to watch in 2018
    Trends

    10 consumer trends to watch in 2018

    Behavioural futurist Will Higham identifies new markets to consider over the coming year, from e-sports and podcasts to sober partying

    William Higham
    25 January, 2018
    0
  • A man using a smartphone in bed, illustrating tech affecting sleep
    Wellbeing

    Bad sleep is big business

    The more our sleep is disrupted by tech, the more opportunities for firms that can aid good slumber

    William Higham
    6 July, 2017
    0
  • A girl pays close attention to her phone, illustrating brand loyalty
    News

    Brand loyalty can be earned by following four new rules

    Connection, convenience, comfort and community

    William Higham
    16 May, 2017
    0
  • For sale signs to illustrate the Housing crisis
    News

    There’s opportunity in the housing crisis, says Will Higham

    It may give brands an opportunity for a new, potentially more profitable, kind of sharing economy

    William Higham
    6 March, 2017
    0
  • Illustration of new game trends for William Higham's column
    News

    Trends: In these uncertain times why your customer wants to feel protected

    Consumers’ need for security in uncertain times creates new growth opportunities for businesses

    William Higham
    10 February, 2017
    0
  • A man and woman walk in the country, one of the 2017 trends
    News

    2017 trends – a year to drop anchor

    Consolidation, security, fitness, escape – what to expect from 2017

    William Higham
    3 January, 2017
    0
  • A customer at the Apple genius bar, an example of innovative businesses
    News

    Collapse in customer trust offers opportunities for innovative businesses

    Will Higham discusses the value of two-way trust for your company

    William Higham
    1 December, 2016
    0
1 2 3 →

Cover story

  • Laura Jojo Maman Bebe

    JoJo Maman Bébé founder on ‘putting people and the planet above profit’

    Mar 26, 2020
    0
  • Matt Golding Rubber Republic

    ‘Being a B Corp is the least that we have to do,’ says Rubber Republic founder

    Mar 26, 2020
    0
  • Charmain Love B Corporations

    How B-Corporations are providing a blueprint for change

    Mar 26, 2020
    0
  • Jon Geldart IoD DG

    Jon Geldart: ‘The IoD is about the legacy we leave generations of directors to come’

    Jan 23, 2020
    0
  • Lady Nicola Mendelsohn Diversity

    Lady Nicola Mendelsohn: ‘Addressing diversity makes sound business sense’

    Nov 21, 2019
    0
  • Simon Sinek, director top 2019

    Simon Sinek exclusive: ‘Choosing to become an infinite-minded leader will shake your world’

    Sep 18, 2019
    0
  • Dambisa Moyo

    Dambisa Moyo on six barriers to global growth – and how leaders can shatter them

    Jul 23, 2019
    0
  • Cover feature sustainability

    The rise of the purpose-driven business

    May 23, 2019
    0

LATEST STORIES

  • Female-non-executive-directors

    Why British business needs more female non-executive directors 

    Apr 15, 2020
    0
  • Andaz London Liverpool Street competition

    Win! A weekend night’s stay at the Andaz London Liverpool Street

    Apr 9, 2020
    0
  • university business

    Universities and businesses must collaborate more closely

    Apr 8, 2020
    0
  • corporate learning coronavirus

    Why learning will become even more crucial during the coronavirus crisis

    Apr 3, 2020
    0
  • chartered director coronavirus

    How a Chartered Director deals with the coronavirus crisis

    Apr 1, 2020
    0

LEADERSHIP

  • emotionally engaged leader

    How to become a more emotionally engaged leader

    Mar 30, 2020
    0
  • Tim Parker

    ‘It’s out of difference that you achieve progress’ – leadership lessons from Tim Parker

    Mar 27, 2020
    0
  • Pitney Bowes CEO: The survival secrets of a 100-year-old business

    Mar 20, 2020
    0

Director is the magazine for business leaders. Free to IoD members and available to purchase through subscription, each edition is full of insightful interviews with entrepreneurs and company directors

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