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10 ideas to keep retailers one step ahead
Discover the innovative retailers who are finding new ways to win and retain custom
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10 consumer trends to watch in 2018
Behavioural futurist Will Higham identifies new markets to consider over the coming year, from e-sports and podcasts to sober partying
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Bad sleep is big business
The more our sleep is disrupted by tech, the more opportunities for firms that can aid good slumber
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Brand loyalty can be earned by following four new rules
Connection, convenience, comfort and community
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There’s opportunity in the housing crisis, says Will Higham
It may give brands an opportunity for a new, potentially more profitable, kind of sharing economy
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Trends: In these uncertain times why your customer wants to feel protected
Consumers’ need for security in uncertain times creates new growth opportunities for businesses
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2017 trends – a year to drop anchor
Consolidation, security, fitness, escape – what to expect from 2017
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Collapse in customer trust offers opportunities for innovative businesses
Will Higham discusses the value of two-way trust for your company
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The ‘adult play’ trend offers big opportunities for business
Embrace your company’s inner ‘kidult’ in order to benefit from this growing trend
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Tailor global products to local audiences
Consumers everywhere can enjoy more non-native experiences and products
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Consumers want convenience. It’s time to spot the business opportunity
Convenience begins to outweigh many other behaviour drivers – even price, says Will Higham
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Why thinking slow makes business grow faster
A renewed interest in products produced in slower, more traditional ways, offers a host of new revenue streams
Author: William Higham
