Companies show support for historic gay marriage ruling

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News SCOTUS Gay Marriage Equality The White House Washington Rainbow Lights July August 2015

Gay marriage was declared legal across the US in June. We take a look at the best reactions from the business world…

Same-sex marriage was declared legal across the US on 26 June in a landmark ruling by the country’s Supreme Court that could prove to be the most important civil rights case in a generation.

As people celebrated across the globe and social media was abuzz with the news, businesses rushed to show their support.

Company logos were transformed into the rainbow flag and firms tweeted about their celebrations. Here are just a few of the best responses….

Institute of Directors
The IoD raised the rainbow flag at its London headquarters in support of Pride events taking place around the capital

News SCOTUS Gay Marriage Equality IoD Pride July August 2015

Ben and Jerry’s
The ice-cream company renamed its popular cookie dough flavour ‘I dough, I dough’ in support of the ruling

News Ben & Jerry's I Dough I Dough Ice cream Gay Marriage Equality USA July August 2015

Uber
Cab-hailing service Uber updated icons on its app to include rainbows – the international symbol of LGBT pride – shooting out behind them

News SCOTUS Gay Marriage Uber July August 2015

Google
The technology giant placed rainbow-coloured banners on its search pages for queries relating to gay marriage

News SCOTUS Google Gay Marriage Equality July August 2015

Snickers
The chocolate bar brand reminded everyone to “stay who you are” with a special rainbow wrapper

News SCOTUS Gay Marriage Snickers Twitter July August 2015

Smirnoff
The Diageo-owned vodka brand tweeted this memorable slogan “homosexual, heterosexual, who- gives-a-sexual”.

News SCOTUS Gay Marriage Equality Twitter July August 2015

American Airlines
The carrier declared that it was “on board… Diversity strengthens us all & today we celebrate #MarriageEquality”

American Airlines Gay Marriage Equality July-August 2015

Gap
The high-street clothing retailer tweeted: “Equality is always in style. We’ve been proud supporters since #1969. #LoveWins #Pride2015 #LetsDoMore”

News SCOTUS Gap Gay Marriage Equality USA July August 2015

@LondonLGBTPride

About author

Hannah Baker

Hannah Baker

Hannah Baker is deputy editor at Think Publishing. Previously she worked as a features writer and sub-editor for Director magazine

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