Gay marriage was declared legal across the US in June. We take a look at the best reactions from the business world…
Same-sex marriage was declared legal across the US on 26 June in a landmark ruling by the country’s Supreme Court that could prove to be the most important civil rights case in a generation.
As people celebrated across the globe and social media was abuzz with the news, businesses rushed to show their support.
Company logos were transformed into the rainbow flag and firms tweeted about their celebrations. Here are just a few of the best responses….
Institute of Directors
The IoD raised the rainbow flag at its London headquarters in support of Pride events taking place around the capital
Ben and Jerry’s
The ice-cream company renamed its popular cookie dough flavour ‘I dough, I dough’ in support of the ruling
Cab-hailing service Uber updated icons on its app to include rainbows – the international symbol of LGBT pride – shooting out behind them
The technology giant placed rainbow-coloured banners on its search pages for queries relating to gay marriage
The chocolate bar brand reminded everyone to “stay who you are” with a special rainbow wrapper
The Diageo-owned vodka brand tweeted this memorable slogan “homosexual, heterosexual, who- gives-a-sexual”.
The carrier declared that it was “on board… Diversity strengthens us all & today we celebrate #MarriageEquality”
The high-street clothing retailer tweeted: “Equality is always in style. We’ve been proud supporters since #1969. #LoveWins #Pride2015 #LetsDoMore”