TTIP: business leaders urged to make case for EU-US trade deal

TTIP EU-US Trade Agreement

The chair of the IoD is urging business leaders to make a case for a Transatlantic Trade and Investment Partnership (TTIP) between the EU and the US

Lady Barbara Judge called on business leaders to fight the case for an ambitious EU-US trade deal and win over a sceptic general public across Europe, at a dinner at London’s Mansion House last night.

Addressing the Lord Mayor of London, Alan Yarrow, and the IoD City of London branch, Lady Judge argued that the TTIP deal, currently being negotiated between the EU and US, is “in jeopardy”.

“I am deeply concerned that we are losing the battle on one of the central planks of western liberal democracy – that is free trade,” said Lady Judge.

“If you, like me, believe that the free flow of goods, capital and people has been proven to be the most successful route to increasing human prosperity, then you too should be concerned.

“I have seen first-hand how a more open and interconnected world brings prosperity and opportunity.

Europe and the US have a history of cooperation, and of shared values and goals. TTIP offers an opportunity to continue this into the future and ensure that Europe remains relevant and competitive.

“The benefits of TTIP are not about abstractions. They are about making it easier for companies, particularly small ones, to sell their goods and services in many new markets, to give consumers more, and cheaper, choices.

“I believe that we must fight to win public support for this vital trade deal,” she added.

At a time when Europe is struggling for growth, Lady Judge has pressed business leaders across the continent to rally behind the trade deal which “offers an economic opportunity to a continent which is desperately in need of one”.

Last year, a survey of IoD members revealed that nine in 10 business leaders supported the trade deal.

For more information, visit

What is TTIP?

TTIP seeks to cut the remaining barriers to trade between EU members and the US by stripping away tariffs and harmonising regulations.

However, the trade deal has proved controversial with some sections of the public, and in March 2015, an EU-wide survey found that the UK were evenly split on whether they thought TTIP was a good thing, while in Germany and France, more people view it negatively than positively.

About author

Hannah Baker

Hannah Baker

Hannah Baker is deputy editor at Think Publishing. Previously she worked as a features writer and sub-editor for Director magazine

No comments

Time limit is exhausted. Please reload the CAPTCHA.