With five British players reaching the second round of Wimbledon – the highest number since 2006 – passions have, like the temperatures, been running higher than usual at the tournament this year
So Jaguar – a marque as quintessentially British as the championships, and unsurprisingly the official Wimbledon car – has chosen the right year to launch its #FeelWimbledon campaign, which uses state-of-the-art sensors to analyse and celebrate the spectrum of emotions experienced by spectators at the world’s number one tennis tournament.
Selected members of the crowd will be fitted with biometric wristbands which capture the heart rate, movement and location around the grounds, while sensors strategically placed around the courts will monitor and collate crowd movement, audio levels and so on.
Global reactions to play on social media will also be analysed. Each day, tennis fans across the globe can access live updates of the collective emotional responses of spectators down at SW19 across Jaguar’s UK social media channels.
“There’s no other tournament like Wimbledon and the experience gets better each year,” says Former British No.1 Tim Henman, who now sits on the Committee at the All England Lawn Tennis and Croquet Club of the initiative.
“The drama, passion and excitement, shared by both players and fans alike is what makes Wimbledon the number one tennis tournament in the world, and it’s great to see Jaguar celebrating these unique qualities as part of their #FeelWimbledon campaign.”
This is not Jaguar’s only delve into the world of sport this summer: look out for a prototype version of the marque’s new small SUV, the F-Pace, leading Team Sky as the support vehicle, when they set off at the Tour de France Grand Depart in Utrecht this weekend.