Alibaba’s World

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Alibaba's World Book Review

Porter Erisman offers rich insight into the idiosyncrasies of being a foreigner working for Chinese tech firm Alibaba in his book Alibaba’s World

Alibaba is the biggest e-commerce company on the planet, worth more than Amazon and eBay combined.

So this Chinese success story is ripe for investigation and Porter Erisman – who worked there for eight years – is well primed to do it.

Alibaba’s World offers rich insight into the idiosyncrasies of being a foreigner working for a Chinese tech firm, and is enlivened by the comedic Jack Ma, company founder and China’s richest person, who enjoys caterwauling karaoke in spandex and officiating mass weddings of employees.

Its ‘Alibaba and the 40 Lessons’ compendium features such fortune cookie nuggets as “be patient like a turtle” and “channel your inner Taoist”.

Published by Macmillan, £14.99

macmillan.com

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About author

Christian Koch

Christian Koch

Alongside his work for Director, Christian has written features for the Evening Standard, The Guardian, Sunday Times Style, The Independent, Q, Cosmopolitan, Stylist, ShortList and Glamour in an eclectic career which has seen him interview everybody from Mariah Carey to Michael Douglas through to Richard Branson with newspaper assignments including reporting on the Japanese tsunami and living with an Italian cult.

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