It may be hard to believe, but the podcast turns 10 in 2015. And, a decade on – boosted by the rapid increase in smartphone usage – the number of podcasts downloaded annually is on the rise. The BBC reported 24 million UK downloads of its podcast programmes in August alone – an increase of 36 per cent on the same month in 2013. But, of the dizzying menu of business-related podcasts offered on iTunes, which are the best for giving business leaders some new year inspiration?
Director picked five of the current crop…
1 The Engaging Brand
Social marketing, social business and social leadership are at the heart of a show nominated for Best Business Podcast at the Podcast Awards for six years running. Host Anna Farmery has spent more than 20 years as a board director at various global brands.
2 Entrepreneur on Fire
US-based, but well worth subscribing to for the inspirational daily interviews that founder and host John Lee Dumas holds with inspiring entrepreneurs.
Written, produced and directed by founder Alex Bellinger, this invigorating bout of features and interviews is targeted at start-up entrepreneurs and the comprehensive archive is well worth a trawl through.
4 Small Business Big Marketing
A weekly round-up of marketing tips and tricks, plus interviews with successful business owners, presented by Australian Timbo Reid, who spent 20 years working for Clemenger – one of the largest advertising agencies in Australia and New Zealand.
5 University of Cambridge
The university’s Entrepreneurs and Experts Podcast Series has an archive of weightily insightful podcasts with prosaic titles such as Growing Your Venture and The Meaning of Success for Enterprising Women.