November’s Director magazine is dedicated to the UK supply chain behind James Bond. Editor Lysanne Currie previews the edition. Scroll down for the full contents and find out how you can subscribe to Director magazine in print or download to your iPad or Android devices…
Back in January, I was at a dinner with Land Rover’s global PR director Gabi Whitfield. She was talking about Land Rover’s upcoming activities and mentioned that the Defender, the new Range Rover Sport and the Jaguar concept car, the C-X75, were all featuring in the new Bond movie, which was being filmed.
But it was her subsequent comment about the 70 vehicles that Jaguar Land Rover had provided which really got the Director team thinking about the depth of involvement for British firms in the making of the 24th film in the highest-grossing movie franchise of all time.
We started exploring the feasibility of an entire issue devoted to the UK supply chain behind the Bond phenomenon and, 10 months later, here it is – November’s Director magazine!
One of the many things I found fascinating as we researched is how the 53-year-old brand has remained so powerful across so many industries. Nick Scott explores the pan-sector strength of Bond – from manufacturing to music, and tourism to creative industries in our lead feature here.
We went to meet the leaders of many of these brands: Sunseeker’s Phil Popham talks turning around the luxury yacht manufacturer (p63), Norton Motorcycles CEO Stuart Garner tells how tweeting George Osborne saved his business (p52), and the father-and-son team behind Sean Connery’s tailor, Anthony Sinclair, explain how they have taken their brand online (p38).
We also spoke to the unsung businesses directly involved in the making of the Bond movies – read the fascinating story of Gloucestershire’s Snow Business (p48), learn about the next stage of growth for title sequence company Rattling Stick (p45) and hear from submersible maker Graham Hawkes (p98).
And from a macro-economic perspective, the IoD’s Jimmy McLoughlin was inspired by Q to investigate why the UK is such a world leader in technology (p76), John Kampfner argues that UK plc would benefit from more investment in the creative industries here and Shakespeare’s Globe CEO Neil Constable argues that arts should be reprioritised in the school curriculum to keep our creativity levels high (p29).
I really hope this issue entertains, informs and gives you something to ponder. And, of course, if you go to see Spectre, enjoy. Have a great month!
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