Sales Mind by Helen Kensett

Sales Mind

Director takes a look at Sales Mind, the latest offering from Helen Kensett, offering 48 tools, tips and psychological insights to help you step up your selling…

There’s no shortage of mindfulness material out there, with the latest addition to the pile, Sales Mind (out now), aiming to show how inner peace and confidence can improve your sales technique. While it’s handsomely illustrated – there’s even a “mind-strengthening” colouring-in mandala –  the oodles of guides to “de-chunking” and “detoxing” the brain could prove befuddling in themselves to the already info-overloaded. Kensett’s “48 Tools to Help You Sell” are stronger when she moves on from the self-help rhetoric to more tangible tips, such as identifying a buyer’s psychology and crafting killer email pitches.

What the publisher says…

We’re all selling something every day, whether at work or closer to home. But with advanced technology and mass competition, it’s never been harder to capture people’s attention. That’s why we need to develop our sales mind: mastering our innate selling skills will help us cut through the noise in any situation.Drawing on the wisdom of psychology, mindfulness and cultural history, as well as a lifetime in sales, Helen Kensett has created 48 beautifully illustrated tools to help you:
  • become more focused, and develop a more mindful approach
  • gather crucial knowledge about your buyer, market and what you’re selling
  • identify and communicate clearly the key aspects of your pitch
  • up your creativity, generate the best ideas and close the deal.
From quick tricks for getting focused to simple skills like writing killer emails, Sales Mind is full of practical tools, real world tips and psychological insights to help you improve your selling at every step.

About the author

Helen Kensett is a sales expert. She runs The Convince Consultancy, which helps businesses in crowded markets create compelling sales and marketing campaigns and advises a plethora of technology startups on their direct sales efforts. Through her brand Sales Mind she equips national and international sales teams with the mindset and skills to sell more. Clients include some of the world’s most exciting and innovative technology firms, as well as more established companies such as Google, Channel 4, the Telegraph and KPMG.

For more see:

Follow Helen Kensett on Twitter: @Newbizwiz

About author

Christian Koch

Christian Koch

Alongside his work for Director, Christian has written features for the Evening Standard, The Guardian, Sunday Times Style, The Independent, Q, Cosmopolitan, Stylist, ShortList and Glamour in an eclectic career which has seen him interview everybody from Mariah Carey to Michael Douglas through to Richard Branson with newspaper assignments including reporting on the Japanese tsunami and living with an Italian cult.

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