Ettinger has defied the odds to flourish in Britain not only as an exporter, but also as a manufacturer…
The global appetite for quality British craftsmanship is alive and well – just ask leather goods producer Ettinger which, having celebrated its 80th anniversary in 2014, has enjoyed an annus mirabilis in 2015. Already present in Europe, North America and Australia, the company announced several new partners and stockists in the Middle East, the US and Italy, as well as launching a new monogrammed logo and product packaging. Next up for the firm is a new range of luggage, which will launch in spring 2016.
Although the number of UK leather goods manufacturers continues to decrease, only a few remain, Ettinger is still celebrating success and approaching it’s 82nd year with considerable optimism: “Internationally, the company is expanding into new markets and retailers, its on-line shop is selling to a growing number of customers from around the world and to cater for this growing demand, the company doubled the size of its UK factory in Walsall last year to allow for more craftspeople to be employed and trained up. However, as it takes at least five years to fully train an Ettinger craftsperson, the process of growing the team will be gradual as each new craftsperson is required to shadow and work alongside its top craftspeople to master the exacting skills and exceptionally high production standards demanded by the company.”
Founded by Gerry Ettinger in 1934, the company is still family owned and run by his elder son, Robert Ettinger. Ettinger is one of the few remaining British luxury leather goods companies still manufacturing in the UK and say they pride themselves on “designing and hand crafting only the finest leather goods.”