In this closely argued, fluently written book, Lord Browne, former CEO of BP, claims that corporate social responsibility is dead…
CSR failed, he claims, because for many it is perceived to be a fluffy, largely irrelevant cost centre. Business is more at risk, Browne adds, from government, regulators, 24-hour news, social media and NGOs that indulge in dogma over results. His solution? To make friends before you need them – an approach he calls “connected leadership”. Companies must rigorously map their world, defining their contribution, apply world-class management and authentically engage with the outside world.
Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook’s Sheryl Sandberg and Goldman Sachs’ CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web.
Connect shows how companies and executives can enhance their performance by engaging radically with the world around them. Dan Lewis
What the publisher says… John Browne (Lord Browne of Madingley) was CEO of BP from 1995–2007, where he built a reputation as a visionary leader, transforming BP into one of the world‘s largest companies. He was president of the Royal Academy of Engineering, is a fellow of the Royal Society, a foreign member of the US Academy of Arts and Sciences and chairman of the trustees of the Tate Galleries. He holds degrees from Cambridge and Stanford universities, was knighted in 1998, and made a life peer in 2001. He is now a partner at Riverstone Holdings and the author of the memoir Beyond Business, popular science book Seven Elements that Have Changed the World and revealing business polemic, The Glass Closet. www.eburypublishing.co.uk