Bloomberg Media’s Adam Freeman on finding inspiration

Adam Freeman Bloomberg Media

Adam Freeman, managing director for EMEA of Bloomberg Media, has been at the forefront of digital comms for over 15 years. Here he talks all-night celebrations, Ed Sheeran’s genius and why teaching rugby keeps him sane

I’m a big believer in having open workspaces. I need to be around people for inspiration, not stuck in an office. London’s Bloomberg offices are full of breakout areas and tropical fish tanks. We also have the TV studio in the middle of the floor. There’s nothing like watching our TV shows go out live to remind us what we’re all doing there.

Journalists are inspiring people to work alongside. I spent 13 years working at the Guardian, alongside some amazing journalists. One thing they all shared is a burning desire to question what is put in front of them. The ex-digital director of Guardian News and Media, Emily Bell, was years ahead of everyone else on the power the internet gave audiences.

Believe the Mad Men hype… advertising executives really know how to celebrate. One of my best team nights out was when the Guardian ad sales team won the Media Week Sales Team of the Year award. It was a long, adventure-fuelled night that ended with breakfast at Smithfield [famous London meat market] before heading straight back into the office.

We can all learn from Ed Sheeran. His down-to-earth personality and ability to perform such a wide variety of music is a lesson to us all.

I’ve been a youth rugby coach for 12 years. I currently manage Teddington’s under-16 team as my middle son plays for them. It’s a great decompression.

If you have a sparkling idea, don’t let failure stop you. The brightest I ever had led to me founding my last start-up – AdPlus. Sadly the business didn’t succeed. But I still believe that the advertising industry needs to respect people more than it currently does or it risks having its ads ignored and blocked.

I admire brands that inspire responsible business growth. One such company is Freeformers, which teaches businesspeople how to code. It has a one-for-one model so that for every businessperson trained, a disadvantaged 16- to 25-year-old is trained for free.

I have a tendency to doodle during meetings – lots of odd-shaped stars, for some reason.

Eating healthily while working is the key to staving off sluggishness. I mostly eat sushi for lunch, plus have recently discovered the NutriBullet blender (or ‘nutrition extractor’), which makes fruit and veg smoothies.

Slogging it out at a fitness boot camp might seem a bizarre relaxation method, but exercise has always been my best way of escaping. I recently discovered Barry’s Bootcamp [Hollywood-endorsed hour-long workouts]. It’s a great way to stay fit. I’ve built it into my work routines.

I’m inspired by new websites. Current favourites include, which automates much of the car-buying process and MoneySavingExpert’s, which makes complaining about bad service much easier.

My wife Andrea is my hero. We both met when 17 years old and her passion for life, plus willingness to put others first, makes her my hero.


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About author

Christian Koch

Christian Koch

Alongside his work for Director, Christian has written features for the Evening Standard, The Guardian, Sunday Times Style, The Independent, Q, Cosmopolitan, Stylist, ShortList and Glamour in an eclectic career which has seen him interview everybody from Mariah Carey to Michael Douglas through to Richard Branson with newspaper assignments including reporting on the Japanese tsunami and living with an Italian cult.

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