The annual event which urges people to purchase home-grown produce takes place in London and Preston today
The cachet of UK brands internationally might be high, but many feel unloved back here. To remedy that, ‘pop-up department store’ Best of Britannia will be staging its second annual ‘Buy British Day‘ today [3 October], with the aim that retailers will use the day to champion UK products. “The stamp Made in Britain has long been seen as a badge of quality overseas but less so at home,” says Buy British Day’s online manifesto.
The day will be celebrated via two separate pop-ups: ‘Buy British Day in the North’ and ‘Buy British Day in the South’.
The southern event will take place in London’s King’s Cross as part of fashion designer Wayne Hemingway’s ‘The Classic Car Boot Sale’ in Granary Square. Luxury British menswear label Ross Barr, Joseph Corré’s A Child of the Jago, Alice Robson Jewellery, silk accessories designer Geoff Stocker, Pinkster gin, Faust’s Potions, designer Victoria Eggs, tailor Susannah Hall, Dhu Performance Cashmere, jeweller Claire English, The Shackleton Design & Manufacturing Company, and bespoke headphone-maker Angle & Curve are all set to take part.
Meanwhile, ‘Buy British Day in the North’ will be hosted in Preston (in the middle of the Fishergate shopping centre and on Preston train station concourse) featuring brands such as tartan designer Alison O’Neill’s The Shepherdess, leather craftsmen The Leather Satchel Co. and chocolate specialists Ayni Chocolate.
Elsewhere, other British retailers will be offering discounts. Leicester-based menswear brand Realm + Empire is offering a 25 per cent discount of their Made in England knitwear collection while Southampton’s Who Made Your Pants will be giving one customer a free pair of briefs.
The event also has the backing of other British business-owners, such as Tiffany London, founder of maternity wear business Tiffany Rose.