Google boss Matt Brittin: Internationalism is key to business strategy

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Matt Brittin, Google Boss

IoD Annual Convention speaker and Google boss Matt Brittin stresses the importance of a global outlook to business strategy…

Google (or Alphabet) is arguably the most powerful company in the world, but it may have garnered itself an image problem in Europe, admits Matt Brittin, who heads up the internet giant’s European operation from the company’s London office.

Google on the global stage

In comments which reflect the increasing importance of a global outlook to business operations, Brittin admitted that Google “doesn’t always get it right” and suggested its “West Coast-driven, liberal values thing” may not have played well to a European audience.

“As far as Europe is concerned, we get it,” said Brittin. “We understand that people here are not the same in their attitudes to everything as people in America.”

Brittin – whose full title is President, EMEA Business and Operations – will showcase his international business credentials at the 65th IoD Convention, which takes place at the Albert Hall, London on Tuesday 6th October, and whose theme is ‘Taking Business Beyond Boundaries’.

The IoD Annual Convention

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Other speakers already announced include CEO of the International Rescue Committee, David Miliband; explorer Sir Ranulph Fiennes; fashion designer and entrepreneur Anya Hindmarch; CEO of the National Health Service Simon Stevens and Premier League chief executive Richard Scudamore. Panellists, meanwhile, include TUC General Secretary Frances O’Grady, John Lewis chairman Sir Charlie Mayfield and MAE Systems chairman Sir Roger Carr, while Her Majesty’s Lord-Lieutenant of Greater London, Ken Olisa, will occupy the chair. Political heavyweights Nigel Lawson and Peter Mandelson will also go toe-to-toe in a live debate on Britain’s membership of the European Union.

For tickets and more information on the IoD Annual Convention click here.

See more on the Annual Convention and the speakers:

David Miliband to address IoD

Anya Hindmarch: The handbag entreprenur on international business, brand Britain and Margaret Thatcher

Frances O’Grady: The first woman general secretary of the TUC on industry, strikes and leadership

Annual Convention promises to break boundaries

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Alexander Parker

Alexander Parker

Alexander Parker is a freelance writer and filmmaker.

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