The campaign, unveiled initially through social media and radio, will be followed by TV and digital ads starting from Monday 6 February.
Under the Pensions Act 2008, every employer in the UK is legally required to put certain staff into a pension scheme and contribute towards it.
This is known as AE, which, according to figures released last month by The Pensions Regulator, has led to more than seven million people being put into a pension.
It is anticipated that by the end of 2017 more than one million employers will have complied with the law.
This latest initiative marks a shift from a compliance-led focus towards a benefit-led approach, with messages focusing on employees as well as employers.
The aim is to ensure that the message of Don’t Ignore the Workplace Pension is one that sticks in the minds of employers.
The call to action for employers is Get To Know Your Responsibilities, whereas for employees it’s Get To Know The Benefits.
The campaign home page has also been redesigned and offers a simple guide for employers through a ‘Duties Checker’ to work out what they need to do and when they need to do it.
You will need your PAYE reference along with the age and approximate earnings of anyone you currently employ.
Workplace pension help on social media
The Pensions Regulator has also recommended two wording options for possible tweets that can be used to help raise further awareness for AE, which are as follows…
Don’t ignore the workplace pension. Get to know your duties, find out what you need to do and by when. www.tpr.gov.uk/ae-checker
Don’t let your clients ignore the workplace pension. Help them to get to know their duties. www.tpr.gov/uk/business-advisers