As the recent recession arrived at a time of social, technological and economic change, there has been a plethora of titles highlighting just how flawed current management thinking is, and questioning why we remain in thrall to consultants and the alleged conspiracy of business schools.
The latter's main crime seems to be pumping out MBA graduates fed on a diet of outdated models and case studies. Springman was a management consultant and brings an insider's view to his critique ("Should going to a business school be seen as a badge of success or a mark of failure?" he asks).
Springman lists the social, cultural, economic, political and technological trends that have changed the world in ways that too many marketing and strategy professionals have failed to notice. He criticises much of the current approach, saving particular venom for the best-practice case study method as well as quasi-scientific management research. But he doesn't offer any pertinent alternatives here.
