Bold: How to be brave in business and win, by Shaun Smith and Andy Milligan

What connects drinks company Innocent, JCB, Virgin Galactic, O2, and 10 other seemingly unrelated firms? Despite huge variations in sector, size and style, all are what Smith and Milligan call bold businesses.
As different as they are on the surface, all 14 share what we refer to as the "wow factor". It's perhaps more obvious in companies with the ambition of Virgin Galactic or the customer relationship skills of Innocent. But what the authors do well is develop a framework that allows them to stretch their concept of bold to less obvious businesses, such as O2 or JCB.
The book is structured as a series of case studies, presented through interviews and contributions from a range of senior people in each business. With intelligent editing, this presents powerful insights into each company, especially where they feature less obvious contributions, such as Trevor Beattie's customer perspective on Virgin Galactic.
The ideas and framework are then explored in the closing chapters, along with a test to see how bold readers are. It's refreshing to read a marketing book that practises some of what it preaches.