The End of Business As Usual
In a nutshell A new type of consumer has emerged from
the information revolution that is informing and informed – making decisions based on the shared experience of others. They're rapidly changing the way we do business and taking us into unchartered territory. This book shows business leaders how to embrace new media to innovate in everything from sales and marketing through to customer service, product development, leadership and culture.
What's right? It's an accessible insight into the way new consumers behave, what you can learn from them and how to communicate with them. Using diagrams, stats, anecdotes and case studies, the research is thorough and bang up to date. Solis identifies how readers can shift their role from follower to leader.
What's wrong? There's a lot to use here: the tips and advice could have been boxed out more clearly for readers short on time.
Verdict If you win the hearts and minds of your customers and reach them personally by being where they are, you'll turn them into your most valuable asset. This book goes a long way to show just which tools you need to get it right.
And in a similar vein…
Winning at Innovation, by Fernando Trías de Bes and Philip Kotler
Palgrave Macmillan, £20
Presents a ground-breaking new model for successful marketing by two respected academics.
The Future of Value, Eric Lowitt
Jossey-Bass, £21.99
Lowitt shows how sustainable businesses are driving innovation, creating value and making a profit.
