In a nutshell This book shows how to turn a business idea into reality fast with the right mindset and attitude. Featuring the stories
of successful entrepreneurs,
big-business owners and venture capitalists, it offers advice on getting started with a focus on speed and simplicity, putting "doing" over "planning".
What's right? There's a nice focus on smaller companies and entrepreneurs whose often-inspiring stories are told succinctly. It's an attractive read, set out in a coherent format: from coming up with an idea, seeing it take shape through to turning it into a business. Refreshingly, it also lacks the silly language that's so often found in similar books.
What's wrong? Throughout the book it's hard to stop thinking that it's all been said before.
Verdict It's an interesting read and offers good practical advice. Valuable to those who want to learn about a different approach to launching a business, it will be especially useful to those who have great ideas but are unsure how to progress. Between them Sanders and Sloly have a wealth of experience in start-ups and it shows.
And in a similar vein…
The Lazy Winner, by
Peter Taylor
Infinite Ideas, £14.99
Focusing on the crucial work-life balance, Taylor's book helps the reader discover how to get more done in less time.
Do It! or Ditch It, by
Bev James
Virgin Books, £11.99
Learn to focus solely on ideas that work. James offers a guide for entrepreneurs who want to get it right the first time.
