If this book won't change your life, it might transform your business. It is a lesson in the power of keeping things simple. There are lots of reasons for businesses having a website, but all share the common aim of wanting to come as high as possible in the Google rankings when consumers enter a search relevant to their business.

Google dominates the online search market and Johnston and McGee, experts in this area, start the book by spraying around scary statistics about the scale of its search operation. Getting higher up those rankings depends, they say, on learning to be "loved by Google". It's a powerful analogy because, contrary to popular myth, it is harder than it looks to fool the Web giant to place a website higher than it deserves.

For people who work with websites full time, many of their 50 tips will be old news. But this isn't a book for experts. It is for the vast majority who have a website but who are bamboozled when serious young folks with funky glasses talk about Googlebots and search engine optimisation. It answers the questions you were afraid to ask those developers for fear of looking stupid.