He's the internet entrepreneur behind not-for-profit Isawthesea.com, which funds holidays for the needy

Steve Walsh was inspired when he heard the story of how his brother Paul and his wife had organised for a party of 17 Romanian orphans and two carers to visit the seaside for the first time.

"Paul paid for a hotel for them but the older ones hardly used it-they stayed on the beach playing cards, swimming at midnight, watching the sunset and then the sunrise," he recalls.

The brothers, who in 2006 sold their successful hotel room comparison site, Laterooms.com, to First Choice, were spurred on to set up a similar, not-for-profit offering, Isawthesea.com. The site provides users with the best offers in late-room availability but nearly all commission goes towards funding holidays and days out for the disabled, disadvantaged, under-privileged and critically ill. "So you book a hotel room and someone else gets to stay somewhere, too," explains Walsh.

The holidays are organised by charities while Isawthesea funds the accommodation. "For example, two little girls who are losing their sight have gone to Disneyland and we've paid for their hotel," he says.

While Paul is the IT brains, he's the ideas and marketing man. Neither takes a salary. The only costs are one programmer and an administrator, who both work from home.

Right now, users can compare UK hotels but Walsh wants to include Europe. "It won't do anything else because it's just a nice simple idea," he says.