Unless you're a vicar or working for a religious publisher, it's not every day that a book designed to look like a bible lands on your desk. But then it's not every day that a US hip-hop superstar releases a management tome. Curtis Jackson, better known as 50 Cent, has a knack for keeping things under his own control rather than handing power to record companies. So what can he teach directors in the UK?
With quotes from Sun Tzu, Machiavelli, Miles Davis and Malcolm X, this isn't the usual management textbook. But the 10 laws laid down-all drawn from 50 Cent's personal experiences, from the mean streets of Southside Queens to music business boardrooms—are the usual stuff of the self-help book. In short, if you can stare reality in the face and control your fears, know "when to be bad" and have the self-belief to take control, then you, too, can "turn shit into sugar". Profound it isn't.
At least Greene manages to draw wider lessons from the experiences of 50 Cent. But how this will be of use in UK boardrooms is hard to see. Then again, you might pick up some street slang to drop with your homies at the next AGM.
