This paperback edition of the controversial 2007 title arrives in time for the climate change talks in Lomborg's home capital of Copenhagen. It's a refreshing antidote to the growing shelves of books that assume the science and outcome of climate change is a done deal.
Lomborg describes his book as "staking out the sensible middle ground" in the debate. His intention, largely achieved, is to ask questions as to whether the money and effort spent on reducing global temperatures by a degree or two over several decades is the best use of scarce world resources.
While he's no climate change denier, Lomborg asks whether the billions of dollars spent globally to reduce emissions could be better spent on improving hospitals or fighting malaria, the outcome of which would save millions of lives.
Rather than commit billions to schemes that may or may not have a big impact on emissions, Lomborg suggests cash should be invested in hi-tech solutions aimed at solving climate change over the medium term.
An interesting, lone voice challenging widely accepted wisdoms. But is it too late?
