It's hard to ignore a book with the names Bill Gates and Warren Buffett emblazoned on the cover. And, as Kinsley himself acknowledges in his introduction, this is in some ways the perfect time to be asking questions about the role of capitalism and free markets in society.

The question at the heart of this book is whether free-market capitalism can be altered to work for the good of the many, rather than the group self-interest of the few. With contributions from some of the most renowned thinkers on the subject of capitalism, profit-maximisation and corporate responsibility—including plenty of defenders of good, old-fashioned free-market capitalism—the book reads like an extended discussion at the ideal roundtable.

It's impossible not to come away from reading it loaded up with fresh thoughts and ideas on the role of business in society and a feeling that a major change is in the air. If capitalism is, as the book claims, accepted as the least bad system available to us, here are plenty of ideas on how we might improve it.