An apple for the chief executive?
What is it? Apple's 3G iPhone
Why an update so soon? Apple's foray into the phone market has been a triumph of gadget-love and emotion over common sense. It didn't have 3G, working instead over the slower EDGE network.
So why now? A year ago, Steve Jobs said the Edge technology was fast enough and there was no need for 3G. Having tapped into the early adopters, it's time to go mass market.
Surely that's not a surprise? Some Apple-watchers argued Jobs would tough it out, but 3G has emerged as standard technology in several key markets, notably Japan and the far east.
What can we expect? More of the same. The original, intuitive, touch-screen and user-friendly interface set new standards for all phones and nothing has changed on that front. But thanks to Apple opening up the platform, outside developers can create the highly prized "killer applications".
Will it do email? It will, much as it already did. There are also rumours that the new operating software will be able to talk to Microsoft Exchange servers.
One gadget to rule them all? While the iPhone removed the need for a separate phone and iPod, the inability to talk to Microsoft servers meant it could never replace the Blackberry. But now, who knows?
What about the price? While the iPhone broke the standard mobile pricing model, Apple has come back in line. The new model is half the price and free with some contracts.
What's not to like? It's still expensive, there's no boost to the maximum 32Gb and the camera is only 2 megapixel.
