Why you should do it, how to start and how to be effective
Anil Pillai invites us into his digital agency's east London headquarters
Pinning your products could boost your bottom line
In this second Director roundtable in association with Visa Europe, we bring together seven retail gurus to discuss trends in consumer behaviour and how to turn them to your advantage
From the Maharaja Mac to Kit Kats flavoured with soy sauce, giant brands are going 'glocal' to reach new markets. But just how much product tweaking is acceptable?
Research shows companies that invest in their brand reap financial rewards, so why are many SMEs brushing aside the opportunity to capitalise?
As party and present time draws closer, we've chosen a few of our favourite things to help your shopping – and looked at the brilliant British companies behind them
The chief executive of digital marketing and technology company Amaze talks perfectionism, growth and skills
Why the super rich can be customers for all sorts of companies
From heritage brands to a quirky start-up, we speak to the firms making the most of the diamond jubilee
Mobile marketing is a rapidly evolving trend that helps brands engage with people when, where and how they want.
Is big-brand customer service getting worse?
Licensing can help maintain sales, revenue and brand loyalty. But as a marketing strategy, it is under-used by companies
A shake-up of public procurement aims to drive a quarter of all contracts to small firms. How do you make your bid stand out from competitors?
From schooling children in Africa to providing free meals for India's homeless, companies and their customers are increasingly united by a desire to blend consumption with philanthropy
The iPhone 4 fiasco caused jitters at Apple and a privacy row embroiled Google. How do superbrands soothe loyal supporters after blundering? It's about emotional attachment
I am marketing director for a well-established brand and I want the team to be more creative about customer service. Any suggestions?
Customer service has come a long way in the UK... and it matters more than ever when times are tough and social media is on the rise. Here, a group of experts and entrepreneurs reveal how businesses can improve their approach
Should there be a ban on junk food TV ads aimed at children?
Top tips for building strong customer relationships
Opportunity knocks for businesses engaging with our ageing society. But how should products be targeted at increasingly savvy older consumers?
Daring PR stunts entice consumers and excite the media, but they can also put valued brands at risk. So what's the secret of telling a good story?
The creative director of business language consultancy The Writer, offers 10 tips for plainer prose
Why the idea of geolocation seems unstoppable
10 top tips for seizing sales opportunities
Innovative marketing agencies are hatching big ideas for small firms without breaking the bank
Design thinking is changing the way creativity and commerce interact. Even big players schooled in efficiency are beginning to ask the question: what would a designer do?
10 tips for selling on eBay
What Star Trek teaches us about the selling process
10 surprising PR strategies that made a splash
The ten worst customer care errors
Five tips to help you earn government contracts
Social media can help your company win new fans. Here's how to make it work for you
Companies seeking to improve the odds of a successful business outcome have a powerful new weapon. They’re turning to employees who play prediction markets
The smoking ban has left the leisure industry in poor health. Amy Duff talks to the man trying to breathe life back into the UK's most popular snooker brand
Despite what we read about a bounce in City fortunes (and bonuses), the wind has been taken out of the watch market's sails
Two former M&C Saatchi ad men say their start-up agency breaks new ground. Just in time, too
Cash-strapped Britons hit by recession and a weaker pound are expected to holiday at home in rising numbers this summer. But is the UK tourist industry ready to reap the dividend?
A rich heritage, spectacular countryside and vibrant cities... Britain seems well placed for a tourism bonanza. But will the weather, traffic jams and hotel rip-offs spoil the summer party?
Promoting CSR is almost as important as practicing it
If your business is based on who you truly are, you will naturally attract those who want what you do
How to use the social networking site to win customers
DIY public relations could be a winning formula for small firms as the credit crunch deepens and budgets are trimmed. But what's the best way to send an eye-catching message about your brand without breaking the bank?
Winning the approval of a recognised body can raise your business profile. But with so many stamps and logos to choose from, how do you pick the right one for your company?
As products and services struggle for consumers' attention, maintaining a market lead takes more than just innovation. But how do top businesses fend off the competition?
Three marketing experts tell Director their plans for the year ahead
Five experts talk about their favourite advertising campaigns
Four online marketing experts tell
Director how businesses can increase Web traffic without breaking the bank
We Brits love shopping but when it comes to buying American products almost half of us are put off by its US origin
David Gent questions whether online advertising results in bigger returns than more traditional means
All kinds of businesses are now marketing themselves as socially or environmentally friendly. But if these claims are hollow, they can backfire in spectacular fashion
Follow these essential rules to avoid your press release being chucked straight in the bin
Alison Coleman speaks to three experts in creative fields about business development and employee imagination