Three marketing experts tell Director their plans for the year ahead
Five experts talk about their favourite advertising campaigns Four online marketing experts tell Director how businesses can increase Web traffic without breaking the bank We Brits love shopping but when it comes to buying American products almost half of us are put off by its US origin David Gent questions whether online advertising results in bigger returns than more traditional means All kinds of businesses are now marketing themselves as socially or environmentally friendly. But if these claims are hollow, they can backfire in spectacular fashion Follow these essential rules to avoid your press release being chucked straight in the bin Alison Coleman speaks to three experts in creative fields about business development and employee imagination
